Friday, March 9, 2007

Who Is Really Behind Your Health News?

It's official. Video news releases are now contaminating health news as well.VNRs (also called "fake news spots" and no, we're not referring to Comedy Central's news spoofs) are pre-packaged videos that are made to look and sound like a television station's own news spots but that have been produced entirely by outside organizations like PR agencies, non-profit groups and other institutions.Trudy

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